New World Champ

Carrissa Moore has just won the womens world championship in France after outgoing champ Steph Gilmore has just beaten the only other women with a shot, Australia's Sally Fitzgibbon in the semis.

The Roxy Pro should finish today as there is only the final between Moore and Gilmore to go. The womens longboarders are in the water now.

Moore is one of the new breed of surfers and rips pretty hard. She is at home in big waves and punting in little ones. She was one of the first star surfers to get mainstream sponsorship, signing with Target and Nike 6.0. Her win will help push Nike deeper into the action sports market.